The fastest path from idea to a live digital product — picking your format, creating it, setting up payments, and making your first sale within a week.
Choose your product type: ebook, template (Notion, Figma, Excel), recorded workshop, or mini-course.
Create the product: use Canva for slides and ebooks, Loom for screen-recorded tutorials.
For Nigerian buyers: create a Selar account, upload your file, set your NGN price. Selar handles payment via Paystack and delivers the file automatically.
For international buyers: create a Gumroad account, upload your product, set your USD price. Receive payouts to a Payoneer or Grey USD account.
Build a simple landing page: use Selar’s built-in page or Carrd ($19/year).
Launch on Twitter and LinkedIn. Write a thread: the problem, your solution, the transformation, and the buy link.
Offer the first 10 buyers a 50% discount in exchange for written feedback and a testimonial.
After first sales: add testimonials to your landing page and double down on the distribution channel that drove the most conversions.
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A step-by-step playbook for expanding your startup from your home market into a second and third African country — when to do it, what to fix first, and how to avoid the most common expansion mistakes.