The SEO toolset used by the world’s best marketers
Ahrefs is the most trusted SEO toolset for keyword research, backlink analysis, site audits, and competitive research. Check which keywords your competitors rank for, find content gaps, and track your rankings over time. Plans start at $129/month. The industry standard for serious SEO work.
Best for
Use when
You’re doing serious content marketing or SEO and want deep keyword research, competitor analysis, and backlink data.
Skip when
You’re pre-launch with no content or SEO strategy yet. Start with Google Search Console and build from there.
Fully accessible from Africa. Ahrefs Webmaster Tools is a limited but free alternative if you own the site. Semrush offers a more generous free tier if budget is tight.
Alternatives
Semrush, Google Search Console, Ubersuggest
Industry-standard web analytics, free forever
See exactly how Google sees your website
Heatmaps and session recordings to understand users