Google Analytics
Industry-standard web analytics, free forever
Google Analytics 4 is the industry-standard web analytics platform. Track pageviews, sessions, user journeys, conversion events, and audience demographics for free. Unlimited data retention on the free tier. Required by most investors and stakeholders who want to audit your growth metrics.
Best for
Use when
You want detailed user behaviour tracking, funnel analysis, and audience reporting — and need data investors recognise.
Skip when
Privacy regulations in your target market restrict Google Analytics (e.g. some EU contexts). Use Plausible instead.
Fully accessible from Africa. Works immediately with any website — just add the GA4 tag. Pairs well with Google Search Console.
Alternatives
Plausible, PostHog, Fathom
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